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History

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Porcelain since 1775

The beginning of Tognana’s family industrial activity dates back to 1775, in the brick sector. The current ceramic ware company was inaugurated in 1946, passing in a short time from majolica to porcelain, manufactured using traditional firing, sinterization and vitrification methods. The company quickly became one of the major domestic producers of high quality porcelain dishes and its reputation further improved with the fusion with New Fontebasso S.p.A. in 1989.

Operating in the Group since 1976, the latter was the continuation, after a sequence of events, of the glorious Andrea Fontebasso S.p.A Ceramic Society, in operation since 1760 in the production of ceramic ware and, later, of fine porcelain.

A partnership with the Morosi Family began in 1998, culminating in the purchase of the whole property in 2000 and set about relaunching the brand. Today the Tognana brand has become the undisputable market leader in the manufacture of ceramic ware.

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1775

The Tognana family started to work in the brick industry in 1775.

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1964

The current ceramic ware business was opened in 1946, quickly going from making objects in majolica to porcelain using traditional firing, sintering and vitrifying methods.

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1985

In 1985 the company started to collaborate with internationally-renowned designers such as Mila Schön and Matteo Thun.

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1989

Andrea Fontebasso 1760 was acquired in 1989. It is a long-standing brand from Treviso that used to manufacture antique ceramic ware for 18th century nobles. In fact, the Fontebassos were a family of ceramicists who worked in Treviso from the mid 18th century to 1862.

By relaunching this prestigious brand the Tognana group achieves international fame and offers a range of top-performing and top-quality products to increasingly more demanding and knowledgeable consumers. Ceramic ware with elegant shapes and decorations in a classic style in which handicraft tradition meets innovation, connected to both technological research and distribution logics.

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1990

The company’s partnership with the Morosi family started at the end of the 90s and culminated with the latter acquiring the company in 2000. This lead to important changes and investments, directed in particular to updating production systems and cycles.

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2009

In 2009, new management-induced growth lead to installing the first lines of die-cast aluminium cookware with a ceramic interior coating which marked a new beginning for the company.

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2012

The brand was further stretched to include the first Tognana coffee pots.

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2014

As time went by the company continued to make increasingly larger investments in the cookware segment: further to important research into energy savings the Evoluta line of cookware was launched in 2014. Roq & Ubiqua, featuring a coordinated tableware and cookware design, followed a year later.

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2016

2016 was dedicated to the Floatech line that brought this revolutionary cookware interior surface to the market.

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2017

The Diamantea line was launched featuring diamond-powder reinforced interior coating which resists up to 100,000 cycles of use of metal kitchen utensils.

Distribution

Multi-channel strategy

Tognana’s distribution strategy comprises various channels: from 1000 retail stores to 600 wholesale stores, including the HO.RE.CA. sector to which the company has dedicated a specific catalogue that includes more than 1600 references.

Presence abroad

In addition to generating 70% of its total turnover in Italy, Tognana is also active abroad, in particular in the Balkan area of Europe and in the U.S.A.

Investments

Investments made in recent years have transformed Tognana into an important manufacturing company and a well-established international brand that sells over 25 million items per year, to the extent of doubling its turnover, equal to 43 million Euro in 2015, in the past five years.

Our figures

70 years

The company’s headquarters in Casier (Treviso) were established in 1966 and have benefited from major investments since 2000, in particular for as much as regards the modernisation and automation of production processes.

45,000 M2

Tognana’s headquarters comprise the company’s Management, Sales and Research & Development departments as well as its production plant, logistics facilities and a large, 14,000 square metre warehouse.

Employees

185 Employees

1600 store showrooms

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25 million

items sold every year

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